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Can You Afford to Not Invest in a Well-Implemented CRM?

When business executives question Sales & Marketing professionals on investing in IT solutions for sales automation and process standardization, it’s easy to lose sight of the big picture. Yes, these tools provide insights into customer behavior, but that’s only the beginning.

The main point shouldn’t be on how this investment will provide the expected ROI or how long the process can take. Rather, the more comprehensive view should be on what the negative impact will be if the investment isn’t made. What will the long-term lost opportunity be?

Put your customer in the center of every decision. Creating products and services aligned with the company’s vision and values is essential to ensure excellence in customer satisfaction while building your brand recognition. Nowadays, customers are used to searching for a new provider or a unique solution and are apt to do a background check about your quality of services or deliverables. Testimonials, positive references, or referrals have never been as essential in continuing to attract new customers and keeping the ball rolling.

You need the right tools to ensure the best future options. Your marketing and communication must be clear, direct, and transparent. Your prospects will consume content through the most convenient channels. A well-configured and well-designed CRM tool with adherent business processes can be the foundation technology to ensure the correct information flow throughout your organization.

At the same time, you’ll also be compiling your data into a single version of the truth. Why not work to remove the silos between the departments, standardize data format, and follow the steps to get internal approvals and check the business policies?

Growing businesses can’t afford not to invest in a well-implemented CRM.

Ready to learn how a CRM can turbocharge your business?

A native of Brazil, Rodrigo is an electronic engineer with a master’s degree in marketing, who now makes his home in Florida. He has a passion for technology, and how businesses can leverage IT tools to improve practices. His diverse background includes experience at Salesforce (CRM), SAS Institute (Analytics), and Embratel (Telecom). He is the Business Development Manager at Vertex. Rodrigo also is a fan of Bali’s art and is passionate about sports. He enjoys spending time with his family and playing with his two children.

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Rodrigo Fernandes

Business Development Manager
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